Storymapping

Storymaps are big picture maps that tell the story of the direction you have defined or the change you face. By integrating organizational information with graphics, we enable members of your company to both comprehend and tell a consistent and compelling story. Whether you need to educate and align others about your organization's history, a change in strategy, a new business venture, an emerging vision, or any integrated process, Storymaps make learning personal, powerful, and effective. Blue Summit partners with The Grove to create Grove Storymaps™ for organizations.

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Your organization will get a professionally facilitated and designed mural map that dynamically communicates your story. You will:

Have dynamic tools that communicate complex ideas in a memorable and visual way;
See the whole story of your organization's change mapped out with creative imagery, encouraging new ideas and connections;
Get your employees, supplies, customers, and other stakeholders on the same page and mobilized for aligned action;
Help individuals see how their efforts connect to the bigger picture of your organization's change;
Benefit from the strong buy-in that results from the whole organization participating in a collaborative change management process;
Empower leaders and other members of your organization to give engaging and memorable presentations; and
Provide a framework for discussions, meetings, and projects throughout your organization's change management process.

It typically takes several meetings with your team over a period of a couple of months or more to develop a Storymap. The actual time required depends on the number of stakeholders involved, the complexity of the story and its information, and the number of design iterations. We begin the process by helping your organization develop the message through graphically facilitated data gathering meetings. As stories and imagery evolve from these meetings, we move toward creating a big picture design for the Storymap.

We then pull together the organizational information and design the details and information layout of the Storymap. We encourage the inclusion of stakeholder reviews and feedback to reinforce buy-in and communication. Rollout of the Storymap involves preparing for launch, packaging the communication, and delivering the message. The power of this service is both in the collaborative development process and in the map itself.

The deliverables you receive during the process and after it is complete include:

Your customized Storymap in whatever forms work best for you -- mural, poster, booklet, brochure, game board, or digital format;
All wallcharts created during planning & design meetings;
Digitally reduced images of the meeting charts, suitable for printing, emailing, or posting on intranets or websites.